Amazon enhanced its original strategy of selling books online by diversifying into many other business segments. Overview digital initiatives strategy new product innovation group 8 international marketing management 201517 sales promotion and outreach flipkart s new brand identity conceptualized and designed by flipkart s design team and umbrella design, the new brand identity represents flipkart s vision of ecommerce in india by reinstating its focus on the mobile platform the 3d design and contrasting colour palettes in the new logo help break the clutter and stand out on the. While most people today talk of how digital marketing is defining businesses and creating new opportunities, in this article the author tries to bring to light some of the challenges of digital marketing. Inside the digital strategy of amazon, flipkart and snapdeal during this festive period. A study on digital marketing a case study with special.
Inside the digital strategy of amazon, flipkart and snapdeal. The strategies to achieve the goals on a digital level, so that it gets easier to do so when needed. Dabur company adopts digital strategy for brand rebuilding. Digital marketing case study is an essential part of learning case study strategy. With 9 years of marketing experience in planning and executing performancebased digital marketing strategies i helped small and medium size companies grow their revenue, acquire new customers, drive more leads and improve marketing roi. Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital. Swot analysis click here to read the swot analysis of amazon. Marketing strategy of flipkart final proj free download as word doc. Fingers get burnt and reputations can be lost forever. The aim is to become a young, modern, and socially conscious organisation. Achivements by flipkart for strategy on pinintrest for driving traffic to their website. The main aim of digital marketing strategy adopted by flipkart was. Campaigns aiming towards product launch, acquisition, engagement and retention. The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level.
Mar 04, 2016 a detailed description of flipkart s overall marketing strategy from seller acquisition to buyer acquisition and digital promotion strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We take a look at the digital marketing strategies adopted by amazon india, flipkart and snapdeal during the festival period for their big billion day and diwali sales. The ultimate guide to digital marketing digitalmarketer. Although it might seem like an easy task to market things digitally with so many people working in digital media, it actually needs careful market planning so that it can become a success and hit the right target.
Flipkart has been using digital marketing strategy in various ways. He has set out some brilliant guidelines for marketers of. Digital marketing strategy simon kingsnorth has produced a book of compelling quality. I cant say much about flipkart, but i can give you more insights into amazons strategy. For us, there were 5 areas that stood out the most. Marketing strategy of flipkart flipkart strategic analysis. These factors have been compared with a few flipkart rivals in the ecommerce market. Flipkart is worlds top 10 most visited ecommerce website in india with regards to traffic. What are the marketing strategies of amazon and flipkart. Dsim digital marketing blog delhi school of internet marketing. A good marketing data strategy will not only supercharge your digital marketing efforts but also has the added advantage of generating more data in the process. Adigital% marketing % strategy %includes%an%integrative% plan%ofhow%your%business%will%use%social%media,% search%engines,%emails,%and%content%to%promote%.
The ultimate guide to digital marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and. Nov 20, 2015 inside the digital strategy of amazon, flipkart and snapdeal during this festive period we take a look at the digital marketing strategies adopted by amazon india, flipkart and snapdeal during the festival period for their big billion day and diwali sales. Mobile remarketing does not seem to be part of strategy. But even as the overall app customer base grew, both flipkart and amazon struggled to sustain regular interest. Multiple payment method is available for its customers to make payment easier. Sep 27, 2018 marketing mix click here to read the marketing mix of amazon.
The perfect resource for beginnertoadvanced digital marketers looking to learn new skills or hone existing ones. Use our impressively designed digital marketing plan templates that will. Digital marketing in simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Examples of digital marketing strategies include a social media campaign that includes partnerships with influencers, a content marketing strategy that uses online guides to drive leads, or a growth marketing strategy that uses social media and email build customer loyalty why have a digital marketing strategy. Comparative study of markting strategies adopted by. Study of the effectiveness of online marketing on integrated marketing communication is the bonafide research work carried out by ms. The app was drawing users to offset those who went away.
The books listed at are not available for free download in ebook or pdf. Its slogan, the online megastore is very apt and popular. The objective of dabur is to fully leverage the potential of the online world and incorporate digital strategy for brand visibility and rebuilding. Flipkart is the indian market leader in selling books both offline and online. A digital marketing strategy is a strategic approach in achieving the goals that a business owner has planned for his or her business. He has set out some brilliant guidelines for marketers of all levels which will. Project report on marketing strategies of flipkart in.
What is the marketing strategy behind flipkarts big billion. Growing customer base and making wider marketing strategies. It then discusses the role of theonline consumer followed by crm strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. By january 2016, the app had 8 million active usersalmost twice the number 12 months before. With the rise in per capita income and change in buying patterns, customers are getting more acquainted and are comfortable in buying online. As indians are being accustomed to online purchases, they have contributed towards the success. Case study of an emerging giant in the online world flipkart. Strategy, implementation and practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
We recently dug into amazons marketing strategy, and they really are a masterful marketing company. This course will teach the fundamentals to help you navigate and thrive in this fastgrowing field. The trend of digital marketing is growing day by day with the concepts of internet marketing that is turning into an important platform of digital marketing along with the electronic gadgets like the digital billboards, mobile, tablets and smart phones, gaming consoles, and many such gadgets that help in digital marketing. A digital marketing plan is a document that shares the details of all the planning of your digital marketing campaigns and actions. Jan 17, 2018 according to data from digital marketing analytics firm similarweb, around 4. Netmarks 2016 guide to the 6 fundamentals of digital marketing. The information submitted is true and original as per my knowledge. Flipkart download and upload project reports related to. Theme based marketing 1 followers 500k 2 12 posts on.
In order for a business to keep up with the demands of consumers, especially an ecommerce business. Mar 14, 20 digital marketing analysis of flipkart sagar nagda. Traditional approaches that have worked for decades, or even centuries, are being swept away. As a digital marketer, you need to add as many reading materials into your collection as possible and you can go through them whenever you have some leisure time. In the metros, shortage of time is a big driver for online shopping.
Flipkart tying up with tvf to promote big billion days, but the one campaign that was a revolutionary idea of sorts was tvf pitchers. Flipkart with its innovative digital marketing have created a. The shift towards digital marketing from traditional advertising by online retailers flipkart and amazon is working out well as awareness of this years sale eventsthe big billion. Flipkart s growth a success story was series 19 march 2015. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. To learn about my books, see my personal site digital marketing books by dr. Amongst all the ecommerce brands, flipkart was found to have the most unique. Flipkart with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing.
It is the use of social media platforms as marketing tools in advertising a business, and its products or services. Marketing marketing mix created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 3457 views flipkart is a private company founded by binny bansal and sachin bansal. Inside the digital strategy of amazon, flipkart and. Top 10 digital marketing case study of indian brands. There are plenty of free digital marketing pdf books to download available on the internet. Multiple payment method is available for its customers. Mar 03, 2020 digital marketing case study has always been an inspirational one which allows us to learn from them by observing their strategies and method and also prevent us from committing mistakes in digital marketing. Digital media marketing for eretailers in india ijmbs. Distribution strategy in the marketing strategy of flipkart having its own distribution firm ekart and payment gateway payzippy has helped the company in controlling its expenses and passing the benefits to the end customer. Marketing mix of flipkart analyses the brandcompany which covers 4ps product, price, place, promotion and explains the flipkart marketing strategy. Snapdeal is now the secondlargest etailing company after flipkart in india. Flipkarts successful venutre using digital marketing. We look at the correlation between digital marketing and marketing, using online tools for gathering market intelligence and a digital marketing strategy in action. The ultimate guide to digital marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.
The first element in the adoption of e marketing is the availability of a supportive atmosphere and environment. Making use of digital media is a great and largely helpful means to market your product or your company. This guide is meant to help those just starting out. Marketing strategy of amazon amazon marketing strategy. But amazon was beating myntras discounts, was more visible on tv, and spending aggressively on digital marketing to bag new users, on both desktop and mobile. Establishing a digital marketing strategy is critical. And then theres also another huge advantage that amazon holds over other retailers.
Jan 15, 2019 in this video dr vivek bindra is explaining the recent growth of digital marketing and how it helps you reach your target audience. If you understand this digital marketing strategy a. Home digital marketing strategy of flipkart 2016 about flipkart is worlds top 10 most visited ecommerce website in india with regards to traffic. Jan 14, 2019 dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including digital marketing excellence and digital marketing.
The shift towards digital marketing from traditional advertising by online retailers flipkart and amazon is working out well as. Mission to be earths most customercentric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Delhi school of internet marketing digital marketing blog. The study done is under the part of the assignment given to us for the course ecommerce and digital marketing. Customer service is where the core focus of flipkart lies. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. Know how flipkart became big brand using digital marketing strategies through this descriptive case study. In the business model, flipkart has also introduced the various other forms of income like the marketplace, charging the listing and convenience fees, logistics from the consumers, digital media like the coadvertised products, myntra another ecommerce website owned by flipkart and much more. Flipkart, amazon digital marketing strategy paying off. This also means that more users visit the amazon app daily than flipkart and snapdeal combined. Amazon may be classified as a multisided platform or msp, providing products, services, and technologies that link different types of consumers to each other. The first section, marketing in the digital era, starts with an overview of e marketing followed by the online marketing mix in the digital framework. We will take you on a journey through the evolving digital marketing landscape.
Flipkart marketing mix 4ps flipkart marketing strategy. Many indian companies are using digital marketing for competitive advantage. Marketing strategy of flipkart free download as powerpoint presentation. Culture can also be considered as one of the critical factors in both adopting and the success of e marketing. I will keep on updating the list with time, as i keep. Patil university, school of management, navi mumbai, in partial fulfillment of the. Build your marketing data strategy in 6 steps articles. The marketing mix of flipkart shows the 4 ps of one of the best and fastest rising e commerce portal of india. Here is the list of some of the best free ebooks available online. Apr 29, 2017 flipkart with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing.
May 29, 2019 flipkart is one of the top 3 ecommerce companies of india. Apr 18, 2019 i cant say much about flipkart, but i can give you more insights into amazons strategy. Analytics, data analytics, social media, marketing strategy. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis. An introduction to the internet and the marketing mix, some key terms and concepts around strategy and a guide to developing a marketing plan. In their place are a confusing mix of new, digital methods of building online presence of your brand, reaching out to customers and adding value to their relationships. Position a brand in such a way that customers always prefer flipkart than any other ecommerce site when it comes to shopping 3. Digital marketing jobs in flipkart feb 2020 6800 digital. In india, digital marketing started to get visible around 2010. Are you looking to grow your business with digital marketing. Mobile app on all platforms ios, android, windows 5 million downloads, 4. Pdf digital marketing is rising in india with fast pace.
Imagebased marketing in online shopping portal courtesy of imagebased. Digital marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as ebay. Flipkart became big brand using digital marketing strategies. Marketing strategy 6 funding 7 acquisitions 8 swot analysis 9 business result. The shift towards digital marketing from traditional advertising by online retailers flipkart and amazon is working out well as awareness of this years sale eventsthe big billion days and great indian festivalhas increased significantly compared with previous years, according to a redseer study. The idea is not to discourage digital marketing but to be aware of its pitfalls.
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